What started out as a small business selling personalized gifts, has turned into a national sensation, as a video showing emotional reactions to Swanky Badger’s personalized wallets
has gone viral.
Reached for comment, Mark Hanratty, founder of the San Diego, CA company, has reported that hundreds of customers have posted videos of their gift recipient opening their wallet, reading their personalized message and simply breaking down emotionally.
“It’s a crazy thing,” stated Hanratty. “We knew that we were creating gifts that had a unique, emotional element to them, but never thought we would get such amazing feedback or see so many guys brought to tears. It makes it really rewarding, knowing that we’re able to play a part in creating moments like that. Really special, memorable experiences between loved ones.” .